When change-management efforts fail, it’s worth pondering if it was really a lack of efforts that ruined everything. That is, maybe it’s less about what leaders did and more about what they didn’t do.

This week, I’ve been sharing a series of posts featuring what 25 senior executives at leading organizations told me about how they manage change. Their insights come from an article I wrote some years back, but they are just as relevant now.

Communicating Change

Today, in the series’ third and final post, I want to highlight the role that leadership and communication play when managing change.

Read below what execs from Verizon, MassMutual, Novartis, and other big companies have to say about leading and communicating change. (Note that companies and titles reflect people’s roles at the time the article was published. In fact, today almost none of the 25 executives interviewed work for the same corporation and even fewer hold the same job. You know, things change. To view their full comments, and those of other executives, check out the original article, “Will Your People Be Ready?”.) Continue reading “How Not to Hate Change (Part 3)” →